THE PROJECT OVERVIEW

TWENZETU KUTALII

Tanzania is one of the vast tourism destinations mostly explored by foreigners thrice the number of locals. The details, simply didn’t fit the narrative.

OVERVIEW

Challenges and
Project overview

With the number of attractions we have at home, We had to be the leading explorers, but the story was the other way round. It was clear, as residents we were taking all that we have for granted and this is something we thought needed a fix

HOW WE GO ABOUT

The Approach and
how we go about

We thought of an Emotional Intelligence/Behavioral Change approach; a way to tell the same story our way. we Thought of Tanzania as a huge and very beautiful house, and the regions being the rooms making up this house. Tanzania, our beautiful house,  blessed with so many exciting and interesting rooms to be explored by us, the family born and living in it; yet we never did and let visitors come in and out every day; explore, enjoy and have fun…….pathetic how we got so comfortable with the monotony; that kept us confined only in the rooms we were familiar with that the thought of exploring the “unfamiliar” beauty and newness of the other  rooms hung us back.

Approach 01

Retell the Story using the ‘House’ metaphor.

Approach 02

Create a campaign theme/jingle – African Music, Short, memorable

Approach 03

Use a personality (Queen Elizabeth Makune Miss Tanzania 2018 – 19) to give a tour around the rooms.

Approach 04

Using Mass Media (Clouds Media), Social Media campaign launch event.

PROJECT GALLERY

kutali

What client says

Results archived

Ready to create something amazing?

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Ready to create something amazing?

Lets Work Together

Get In Touch