We were in a space where a large part of women had lost faith in humanity and constantly felt they needed to run for their life, needless to mention, ones who knew nowhere to reach out for help. And the remaining little, Just okay.
In the middle of a thousand lost hopes, we needed to be the hope.
As public relations partners in this program, we were aware of the fact
That we are all a part of something we belong in. That is unarguably true. We tied this to the fact that we were all (a part of )Tanzania and everything that was happening in it. Good or bad; we picked the good side. And our task was to pass this on.
We knitted a way to communicate where we could reach as many individuals and donors as we could for their support. We did this through digital campaigns and we were happy with the results.
Smiles restored through reconstructive surgery made possible by donors.